Biographical Sketch: http://www.memphisheritage.org/MHIHost/Architects-NowlandVanPowell.html
Nowland Van Powell: Eccentric Eclectic of the Modern Era
by David Royer
William Nowland Van Powell was an artist
above all else. A highly successful dilettante in the architectural
trade, he made a practice
of placing aesthetics at the forefront of his designs. Throughout
his 73 years, the independent, always self-assured architect managed
continually to stay on the cutting edge of architectural trends
while gaining a reputation as a respected painter, remarking at
the end of his career that he "never did anything he didn't
want to do."
Powell was born in Memphis in 1904 and grew up in a middle-class
Midtown house on Harbert. His father, one of thelast steamboat
captains on the Mississippi, imparted to his son a love of ships
that would become the dominant theme of his artwork in his later
years. It was architecture, however, that paid the bills. His idols:
Andrea Palladio and Robert Adam. His professional career began
early, at the age of 16, when he dropped out of school after 9th
grade to work as an architectural draftsman.
Over the next few years, Powell quickly worked his way up in the
trade. One of his notable early designs is the Farnsworth Building
at Main and Union, now home of the Memphis Business Journal, which
he co-designed with E. L. Harrison in 1927. The Art Deco mid-rise
reflects the architect's contemporary attitude toward design and
fascination with the modern. Form didn't necessarily follow function
to Powell. In fact, it rarely did. Decorative detailing, regardless
of the building's purpose, was the signature of his work.
Still in his twenties, Powell, again with
Harrison, designed Fairview Junior High School at the corner
of Central and East Parkway in
1930 to great public acclaim. Fairview was absolutely the most
modern public school of its day, both in design and engineering,
and remains today "the city's finest Art Deco structure" according
to Eugene Johnson, author of Memphis: An Architectural Guide. In
addition to grandiose touches such as relief carvings representing
Night and Day and the city of the future, Fairview was also the
first Memphis school to be fully fireproofed and equipped with
a fire alarm.
Powell left Memphis in 1933 to practice in St. Louis for four
years, but returned to work for the firm of George Mahan in 1937.
Mahan and his partner, Everett Woods, had taken over the firm of
Neander Woods after Woods' departure to New York in 1912. Long
acknowledged as one of the most inventive and prolific architectural
firms in the city, they later moved into commercial design, and
Powell jumped right to work designing the Peabody Hotel Skyway
ballroom in 1938. A year later, he and Mahan collaborated on one
of the grandest houses in the city, Harry Schmeiser's Elizabethan
dream castle at 4225 Walnut Grove.
As fashions changed over the next 30 years,
Powell always stayed on top. His eclectic repertoire ran the
gamut from the gone-but-not-forgotten
Venetian Gothic excess of the 1927 Memphis Steam Laundry building
on Jefferson, to the charming "Main Street America" replica
inside the Chickasaw Oaks Mall, one of his last designs, built
in 1972.
The brutal "modernization" of
downtown Memphis in the 1950s and '60s took its toll on Powell's
work. He, along with many
other architects of the time, was responsible for some aesthetically
questionable statements like the decision to cover the 1901 Goldsmith's
Department store in pink porcelain panels. However, even in later
years his work held the same verve as his early Art Deco successes.
What was possibly his most interesting work came in 1963, when
he designed the interior of Memphis businessman Hoyt Wooten's underground
bomb shelter, a structure so expansive it ranks today as the largest
private bomb shelter in the world. Wooten, an engineer and entrepreneur,
designed the 5,600-square-foot underground bunker and built it
underneath his Whitehaven house at a cost of $120,000. Its vast
array of high-tech features included a worldwide radio communications
center, a refrigerated morgue, special generators and seven-and-a-half
watt light bulbs designed and built by Wooten himself.
After the engineering was complete, Powell,
a friend of Wooten, took on the task of designing the interior
of the shelter, working
to create a comfortable and efficient space in which a large family
could live for years after the end of the world. His resulting
ultra-modern design would make Austin Powers' Dr. Evil feel at
home. Newspaper articles of the time describe the living room "painted
cheerful coral, or grayish vermilion, with a rug of grayish-tan,
centered with a green table tennis setup." In the plastic
screens which opened into the women's bathroom, "butterflies
are pressed into the plastic. The men get ferns and maple leaves." Natural
colored fluorescent tubes set behind frosted glass give the effect
of sunlight through the windows, while some windows are painted
with scenes of the outside world (pre-Armageddon) to make inhabitants
feel at home. "Color and comfort" were "deftly blended
with efficiency," journalists noted. Powell was in his final
decade of work by this time due to failing eyesight, and the Wooten
bomb shelter perfectly capped his career with a masterpiece of "quasi-futuristic" design.
After gradual retirement from architecture in the 1970s, he returned
to his first love, art, and garnered acclaim as a painter that
exceeded his prior reputation as an architect. His paintings of
ships and naval battles sold for thousands, and his name spread
worldwide after he painted Christmas cards for Vice President Spiro
Agnew and family in 1971.
Nowland Van Powell, a talented eccentric who boasted that he had
never owned a television and that his most productive hours were
between 5 p.m. and 5 a.m., died in 1977 still at the height of
his productivity at age 73.
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